Product Descriptions – Do yours fulfill one of the two basic human needs?


There are two basic needs for humans: 1. To avoid pain. 2. To gain pleasure.

We also make decisions based on these needs, including the decision to buy your product.

With more and more businesses selling their products online, it’s more important than ever to express in your product descriptions how your products can solve problems, pains, or predicaments for your customer at the emotional level. We as humans buy on emotion.

You’ve worked really hard on your product. I will make sure your product descriptions stand out at the emotional level.

Contact Me Today!

The Three Fundamentals

I will craft your product descriptions based on three fundamentals:

  1. Feature/Benefit style (this is where the emotion comes in) – Each feature will have a key benefit and advantage. I will also make sure your (USP) unique selling proposition clearly states how your product can solve problems, pains, or predicaments for your customer and is different from your competitors.
  2. Avoid vague statements, superlatives and cliches – Product descriptions need to be precise, so I will use words that specifically detail the product and avoid using fluff adjectives that don’t distinguish it.
  3. Keywords and key phrases – I will use the appropriate keywords and key phrases to make the product description SEO friendly.  I have access to one of the most advanced, powerful, accurate, and robust keyword research platforms on the market for researching and managing keywords. Your product descriptions will utilize the best keywords for that product.

Sample Work:

Amazon Product Listing

Product Description Sample Page

Product Description Sample